After becoming a believer in slow; super intense exercise I decided I wanted to open a place in Chicago where there was a ton of people and no facilities. It was fortuitous to be introduced to a young lady, Jessie Schoenfeldt, who had a desire to have her own facility but had no money. Perfect. I put up the cash; she was prepared to manage it.
I then thought "how cool would it be to include Denise?". I could simply give her half of my half of the arrangement and we could have a common interest. Some people go to art museums; some collect antiques. I thought it would be fun for us to share a business. And why not one we both had a passion for?